O’Neill Residential’s Ultimate Guide to Selling Your Home in Naples

O’Neill Residential’s Ultimate Guide to Selling Your Home in Naples

  • John O’Neill
  • 11/28/22

Have you decided to downsize or upsize but still need to sell your home in Naples first? Are you wondering what you need to do to attract the most buyers and sell for top dollar? This guide can help. Read on to find out how to sell Naples real estate in the current competitive climate.

1. Get a pre-inspection

Before listing your luxury home on the market, the first thing that you need to do is to get a pre-inspection. A pre-inspection might be one of the most valuable pieces of information you will attain as a home seller. A qualified home inspector will examine your home from top to bottom, checking everything from the foundation and the roof to the HVAC and technology systems. You will receive a comprehensive home inspection report, which you can review with your real estate agent to determine the next steps. For example, if the pre-inspection report found extensive plumbing or roofing issues, you would need to resolve that as soon as possible. Getting a pre-inspection ensures that your home is up to code and safe to live in. It can also provide insight into what repairs and renovations need to be done as you prepare to sell!

2. Set a fair and competitive price

Once your home is inspected and everything is up to code, it is time to price your home. You must execute a pricing strategy. For example, if you price your Naples beach house too high, you might risk the home staying on the market longer due to buyer disinterest. Furthermore, your home could also develop a stigma the longer it stays on the market indefinitely, as buyers will wonder what is wrong with it. Conversely, you have to be wary about pricing your home too low. When a home is priced too low, you risk selling for under the home’s value. To overcome this problem, it is advisable to work with a knowledgeable real estate agent who can guide you on how to price your home using certain tools.

You should always aim to price your home competitively that aligns with other luxury homes in Naples with similar specifications. A real estate agent will compile a Comparative Market Analysis (CMA) to determine the fair market value of your home. Using specifications such as the home’s age, style, condition, size, location, and the local housing market, your real estate agent can determine what each component in your home is worth. By comparing your home against other similar luxury homes in Naples, your real estate agent can find a price that is comparable but also competitive so that you can sell for top dollar!

3. Prep your home for staging

Once you’ve set a competitive price for your home, you need to create a beautiful space that will appeal to many homebuyers looking for a beach home in Naples. In fact, 82% of people have said that staging makes it easier to visualize their future lives in the home. In addition, staged homes spend less time on the market than a home that has not been staged. Consider the following tips as you begin the process of staging.

Clean, declutter, and depersonalize

If you have been itching to start packing, then now is the time to begin! Consider packing items such as clothes, shoes, awards, personal pictures, and other mementos you have collected throughout the years. You can transfer the items to your new home or temporarily keep them in a storage unit or at a family or friend’s house. You could also donate, sell, or even throw away anything you no longer need. Consider keeping a few furniture pieces, such as couches, armchairs, beds, and tables. You can also add some neutral decor items to help elevate the space. After decluttering, you should consider hiring a professional cleaning company to do a deep cleaning. You can then do regular spot cleanings to maintain the cleanliness. Ultimately, you want to create a versatile and functional space that can appeal to many buyers.

Don’t forget about curb appeal

Whether a buyer drives by your home or views it online, the first thing they will look at will be the home's facade. If the home has terrible landscaping or peeling paint, buyers might be turned off and not inquire further about the home. That is why you mustn't forget about curb appeal. When staging your home, you need to ensure that the lawn is well-manicured, the driveway has been pressure washed, and the front door has been freshly painted. Consider also adding a few potted plants and trimming back the hedges to elevate the appeal. You could also repaint the mailbox, ensuring the house numbers are visible. By creating a cohesive and beautiful exterior, buyers will want to learn more about your home and will like to schedule a time for a private showing.

4. Develop a single-property website

Your luxury home is a brand. That is why you must create an extensive branding experience with all the necessary information for buyers. Consider developing a single-property website with high-quality photographs and videography that shows the best features of Naples homes for sale. From uploading aerial shots to show the home’s location to offering virtual tours of the home and neighborhood, there is much you can do with a single-property website. Consider also writing blogs and community guides to provide relevant information on everything from the best places to grab oysters in Naples (it is at BALEEN restaurant!) to the advantages of owning Naples real estate. You want to create a cohesive brand and having a website for your home is your best chance to make that happen.

5. Review and negotiate offers

After successfully staging and marketing your home for sale, you will undoubtedly receive many offers from potential buyers. You need to review these offers with your Naples realtor. You might be tempted to accept the highest offer; however, you should review every offer thoroughly. For example, your highest offer could come with several contingencies you would have to satisfy. If the buyer is offering to pay with cash, then make sure there is a Proof of Funds letter. Consider also if the offer comes with a sizable earnest money deposit, as that often points to buyers that are serious about purchasing the home. By carefully reviewing each offer before deciding how to respond, you can choose the best offer for you!

Interested in selling your home in Naples? Schedule a consultation with the real estate experts John and Jessica of O’Neill Residential. They can provide expert guidance on everything from preparing a home for staging to using innovative marketing techniques to reach the right buyers. John and Jessica can sell your home in Naples quickly and for top dollar.

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